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Citation flow is a metric used in search engine optimization (SEO) to measure the quantity and influence of backlinks pointing to a webpage. Developed by Majestic, a leading SEO tool, citation flow provides insights into the overall authority and popularity of a webpage based on the number of citations it receives from other websites. The concept of citation flow revolves around the idea that the more links a webpage receives, the higher its potential for ranking well in search engine results. It focuses on the quantity of backlinks rather than the quality or relevance of those links. Therefore, a webpage with a high citation flow score suggests that it has accumulated a significant number of backlinks. However, it is important to note that citation flow alone does not provide a comprehensive picture of a webpage's link profile. While a higher citation flow score can indicate a greater likelihood of visibility in search engines, it doesn't guarantee high rankings. Quality and relevance of backlinks, as well as other SEO factors, are also essential for achieving favorable search engine rankings. Citation flow is often used alongside another metric called Trust Flow, which measures the quality and reliability of backlinks. Trust Flow evaluates the authority of the linking domains and their trustworthiness. By considering both citation flow and trust flow, SEO professionals gain a more holistic understanding of the overall link profile and authority of a webpage. One of the advantages of citation flow is that it provides a quantitative assessment of a webpage's link popularity. By analyzing the citation flow scores of different webpages, SEO experts can compare and identify pages with a strong link profile. This information can guide link-building strategies and help prioritize efforts on pages that have the potential to improve overall website authority.

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